Experience:
06/2023 – 01/2024
Creative Manager
Horizon for Environmental Consulting
Cairo, Egypt
Design & Visual Communication
• Designed and implemented a new company logo.
• Created engaging layouts and infographics for environmental studies, reports, and presentations.
• Developed visually appealing marketing materials, including brochures, flyers, and social media graphics.
• Proficient in Adobe Photoshop, Illustrator, and InDesign.
Website Development
• Built and launched the company website using WordPress, customizing themes and plugins for optimal functionality.
• Implemented SEO best practices to improve website ranking in search engine results pages.
• Managed website content and updates, ensuring consistency with brand messaging.
Branding
• Developed the company profile, including mission statement, values, and key differentiators.
• Designed and implemented brand identity across all communication channels, including logo, stationery, office signage, and website design.
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12/2021 – 05/2023
Creative Art Director
Aevenda Marketing – Branding – Events (Remotely)
Riyadh, Saudi Arabia
• Led and managed 3D design team to create innovative and visually stunning event designs.
• Developed creative concepts and ideas that were aligned with client goals and brand identity.
• Ensured that all projects met deadlines and budget requirements.
• Managed end-to-end design processes for branding, events, and advertising materials.
• Collaborated with clients to understand their needs and translated them into visually stunning designs.
• Brands: Najm - Riyad Bank - Mobily - Zain – Mawani - Al Gosaibi - Hikma - Merz - Jabra - SAL - STS – Taameed - Tamkeen - Tawuniya - ToYou - Olyan - Salehiya - Saudi Chemical - UNHCR
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10/2020 – 11/2021
Art Director
HMD Hany Mahfouz Design
Cairo, Egypt
• Led a team in designing El Shater Educational book series and provided training to beginner designers.
• Demonstrated expertise in visual communication, strategic planning, and campaign management.
• Developed templates of book files, created styles, and contributed to the overall design process.
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08/2017 – 09/2020
Freelance Creative & Marketing Consultant
• Delivered diverse creative solutions for clients in graphic design, social media marketing, branding, and print production.
• Managed projects from concept to completion, including budgeting, scheduling, vendor coordination, and quality assurance.
• Developed impactful branding campaigns and graphic design elements for logos, brochures, stationery, and packaging.
• Executed successful social media campaigns, driving engagement and brand awareness for clients across various industries.
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09/2016 -07/2017
Creative Art Director
Soft Image (Remotely)
Riyadh, Saudi Arabia
• Designed and produced the annual magazine for the International Quran Competition under the auspices of the Saudi Ministry of Islamic Affairs.
• Designed and produced numerous annual reports, brochures, magazines, and booklets for universities and hospitals in Saudi Arabia.
• Designed several books (book covers with layout).
• Developed creative concepts and ideas that were aligned with client needs and brand identity.
• Developed end-to-end design processes for impactful graphic design elements for logos, brochures, stationery, and packaging.
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02/2014 – 08/2016
Marketing Communication Specialist
Egyptian British for Automobile Manufacturing Co.
Alexandria, Egypt
Transformed Marketing Strategy:
• Created online & print materials: Strengthened brand identity and messaging.
• Launched & nurtured social media presence: Engaged target audience and expanded reach.
• Collaborated with departments: Created compelling sales presentations & client materials, driving deal success.
• Developed creative sales tools: Presentations, reports, and data sheets enhanced sales conversations.
Leadership & Project Management:
• Directed marketing projects: From concept to execution, ensuring timely delivery and budget adherence.
• Managed & grew social media platforms: Exceeded audience targets and fostered online communities.
• Spearheaded Automech Formula Exhibition booth: Generated qualified leads and showcased brand presence.
Design Expertise:
• Proficient in Adobe Creative Suite: Photoshop, Illustrator, InDesign.
• Conceptualized & designed impactful visuals: Logos, CI, campaigns, marketing materials, and more.
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01/2012 - 01/2014
Creative Art Director - Owner
Elevation Creative Studio
Alexandria, Egypt
Built & Led High-Performing Creative Teams:
• Oversaw & coached 30+ designers & art directors, driving exceptional client results.
• Established procedures & quality standards, elevating agency efficiency & output.
• Recruited & trained top talent, fostering a culture of innovation & excellence.
Executed Compelling Creative Projects:
• Managed campaigns across diverse industries, exceeding client needs & expectations.
• Developed high-impact concepts from inception to completion, driving brand recognition.
• Negotiated vendor contracts & managed budgets to ensure project profitability.
Strategic Vision & Impact:
• Developed & implemented effective communication & marketing plans.
• Revamped agency workflows, optimizing processes for increased productivity.
• Collaborated with external agencies, ensuring seamless project execution.
Extensive Client Portfolio:
• ZEMEX, GE, Samsung, Cargill, Medizen, Arab Academy, & many more.
• Delivered impactful design across automotive, pharmaceutical, IT, & various industries.
Technical Expertise:
• Proficient in prepress preparation for offset, web, & digital printing.
• Mastered visual design for websites, logos, packaging, & marketing materials.
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11/2010 – 12/2011
Art Director
Galipette - Signs Maker Advertising Services
Cairo, Egypt
Technical Expertise:
• Transformed digital printing processes, elevating quality standards and ensuring brand consistency.
• Navigated complex technical constraints, crafting artistic visuals that meet defined goals.
• Adept in prepress preparation for offset, web, and digital printing, ensuring seamless production.
Leadership & Innovation:
• Cultivated a dynamic environment where original ideas and proactive problem-solving thrive.
• Mentored junior artists, fostering their creative growth and ensuring future success.
• Anticipated design issues and developed effective solutions, minimizing delays and maximizing efficiency.
Client-Focused Results:
• Conceptualized and executed impactful Corporate Identities and advertising campaigns for diverse clients.
• Designed a wide range of marketing materials, from packaging and signage to brochures and event booths.
• Delivered creative excellence for renowned brands like Henkel, Misr Insurance, Moulinex, and more.
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05/2010 - 10/2010
Assistant Manager
Promo Future Advertising
Cairo, Egypt
Assistant Manager | Empowering Teams, Driving Results
Built high-performing teams, fostering collaboration and exceeding client expectations.
Operational Excellence:
• Increased revenue and reduced costs through strategic board management and process optimization.
• Developed and implemented customer-centric initiatives, ensuring seamless service and satisfaction.
• Monitored service capabilities and collaborated cross-functionally to resolve issues and prevent escalation.
Leadership & Coaching:
• Empowered and motivated teams through effective coaching and training, leading to improved performance and retention.
• Evaluated employee performance and provided targeted coaching to unlock individual potential.
• Negotiated agreements and resolved conflicts, fostering a positive and productive work environment.
Client Focus & Communication:
• Developed and maintained strong client relationships, ensuring needs were met and questions addressed promptly.
• Communicated effectively via phone, email, and presentations, building trust and understanding.
• Managed project deliverables, exceeding client expectations and ensuring successful outcomes.
Highlights:
• Spearheaded the creation of HD Bank's Corporate Identity and signage campaign, transforming their brand presence.
• Managed signage production for BNP Paribas Bank and Barclays Bank, ensuring brand consistency across branches.
• Developed and executed a successful product activation event for Nexium, exceeding marketing goals.
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06/2009 - 04/2010
Art Director
Elements Productions & Publishing
Cairo, Egypt
Creative Vision & Execution:
• Conceptualized and executed compelling advertising campaigns for renowned brands like Rotana Hotels, Sofitel, McDonald's, Daihatsu, and Credit Agricole.
• Developed a wide range of marketing materials, from packaging and signage to logos, brochures, and event booths, exceeding client expectations and driving brand recognition.
• Mentored and coached junior artists, fostering their creative growth and ensuring future success.
Technical Expertise & Quality:
• Mastered prepress preparation for offset, web, and digital printing, ensuring seamless production and brand consistency.
• Navigated complex technical constraints with artistic ingenuity, delivering visually stunning results within defined parameters.
Collaboration & Communication:
• Fostered a dynamic and collaborative team culture, promoting open communication and proactive problem-solving.
• Effectively collaborated with production, marketing, and other departments to achieve shared goals and optimize workflows.
• Interfaced with clients at all levels, building strong relationships and ensuring their needs were met and exceeded.
Highlights:
• Spearheaded the design and implementation of Rotana Hotels' branding campaign, driving increased brand awareness and market share.
• Designed and executed the Characters of Egypt annual event, receiving national recognition for its creativity and impact.
• Reduced production costs by 15% through innovative prepress optimization strategies.
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09/2004 – 05/2009
Art Director
Elevation Advertising
Alexandria, Egypt
Built & Led High-Performing Creative Teams:
• Oversaw & coached 30+ designers & art directors, driving exceptional client results.
• Established procedures & quality standards, elevating agency efficiency & output.
• Recruited & trained top talent, fostering a culture of innovation & excellence.
Executed Compelling Creative Projects:
• Managed campaigns across diverse industries, exceeding client needs & expectations.
• Developed high-impact concepts from inception to completion, driving brand recognition.
• Negotiated vendor contracts & managed budgets to ensure project profitability.
Strategic Vision & Impact:
• Developed & implemented effective communication & marketing plans.
• Revamped agency workflows, optimizing processes for increased productivity.
• Collaborated with external agencies, ensuring seamless project execution.
Extensive Client Portfolio:
• ZEMEX, GE, Samsung, Cargill, Medizen, Arab Academy, & many more.
• Delivered impactful design across automotive, pharmaceutical, IT, & various industries.
Technical Expertise:
• Proficient in prepress preparation for offset, web, & digital printing.
• Mastered visual design for websites, logos, packaging, & marketing materials.
