Resume DIGITAL MARKETING AND WEB DEVELOPER in India Goa

At Abu Ashraf Office Services in Abu Dhabi, UAE, I worked as a Digital Marketing Specialist and Office Administrator. In this role, I developed and executed engaging content strategies across social media platforms including Instagram, Facebook, and TikTok. I created high-quality visuals, videos, and written content to enhance brand awareness and boost audience engagement. Utilizing tools like Meta Insights and Google Analytics, I made data-driven decisions to optimize campaign performance. Additionally, I collaborated with influencers and brand partners to amplify content reach and created short-form videos using Canva, Photoshop, CapCut, and Adobe Premiere Pro. As part of my administrative duties, I handled office correspondence, managed visa applications such as Schengen, US, and UK visas in the UAE, and processed applications in platforms like TAMM, the Ministry of Education, the Judicial Department, and the Ministry of Interior. At KAF Global Real Estate in Dubai, UAE, I served as a Website Manager and Digital Marketing Specialist. I led the development of web applications using the MERN stack, which significantly improved system performance and reduced page load times. I implemented RESTful APIs that enhanced the scalability and efficiency of applications by 50 percent. My responsibilities also included managing API integration on the frontend to optimize data flow and ensure seamless interaction between systems. Additionally, I utilized Git and GitHub for version control to maintain smooth development processes. Previously, as a Digital Marketing Specialist, I was responsible for assisting the marketing team in planning, executing, and optimizing online advertising campaigns. I managed various social media accounts, successfully increasing engagement and followers through strategic, data-driven content approaches. My role also required close collaboration with team members to ensure smooth communication and workflow within the department. At Factweavers Technologies in Kerala, India, I worked as a MERN Stack Developer. I developed and maintained scalable web applications using MongoDB, Express.js, React.js, and Node.js. To secure API endpoints, I integrated authentication and authorization using JWT. I also gained hands-on experience in backend development by building RESTful APIs with Node.js and Express.js. My work included participating in code reviews, debugging, and performance tuning, which helped enhance application stability and reduce bugs.

I hold a Bachelor of Computer Application degree from Mahatma Gandhi University. Additionally, I completed a MERN Stack development program at Brototype in Kerala, India, where I gained hands-on experience with modern web development technologies. I also earned a certification in Digital Marketing from Newton Institute of Technologies, which helped me build expertise in social media marketing, SEO, and online advertising strategies.

In Digital Marketing and Content Creation, I am skilled in social media marketing across platforms like Facebook, Instagram, LinkedIn, and Twitter. I specialize in creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts, with strong capabilities in video optimization, including aspect ratios, thumbnails, and captions. I am proficient in video editing using Adobe Premiere Pro, Final Cut Pro, and CapCut, and I have experience with marketing automation tools such as HubSpot and email marketing platforms like Mailchimp. Additionally, I have advanced proficiency with Meta Ads Manager, Google Ads, and keyword research techniques. In Web Development and Technical Skills, I am experienced with frontend technologies such as React, Tailwind CSS, Material UI, Bootstrap, SCSS, Handlebars, EJS, React-Redux, Redux-Toolkit, and Vite. On the backend, I work with Node.js, Express, Firebase, Mongoose, REST APIs, and follow the MVC architecture. My database expertise includes MongoDB and Firestore, and I have integrated payment solutions like PayPal, Razorpay, and Stripe. I am also familiar with Nodemailer and Multer for backend services, and I have deployed projects using Cloudflare, Firebase, and GitHub Pages. My toolset includes Git, GitHub, Postman, Figma, and npm.

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In addition to my main roles, I have worked on freelance projects developing websites and managing digital marketing campaigns for small businesses in the UAE and India. I have handled client data management systems, created e-commerce platforms, and executed social media advertising campaigns. These projects allowed me to further enhance my skills in MERN stack development, API integration, and marketing automation, while also improving client communication and project management abilities.