Experience:
Business Development Executive | Global Outreach BPO | Oct 2022 – Dec2023 | Rawalpindi, Pakistan•Exceeded sales targets by 20% through systematic analysis of customer data and lead paterns•Monitored daily performance metrics across 100-150 leads using CRM tools and Excel tracking•Utilized existing dashboards and reports to identify trends in client behavior and campaign efectiveness•Collaborated with analytics team to interpret data insights, contributing to 18% churn reduction strategy•Achieved 500+ successful contract closures by applying data-driven insights to client interactions•Promoted based on consistent performance and ability to leverage analytical insights for results
Education:
International Centre of Excellence | Sep 2023 – July 2025 | Karachi, Pakistan,Pearson BTEC Level 5 Higher National Diploma (HND) in ComputingAcademic Excellence Award: Top 1% performance (PKR 100,000 scholarship)
Skills:
• Power BI: Dashboard development, DAX, Power Query, data visualization, automated reporting• SQL: Database queries, data extraction, joins, data analysis (IBM certified)• Advanced Excel: Financial modeling, pivot tables, data analysis, statistical functions• Business Intelligence: Executive reporting, KPI development, performance tracking• Data Analysis: Statistical analysis, trend identification, business insights generation
Language skills:
Arabic
English
Hindi
Additionally:
KEY PROJECTSZepto Regional Sales Analysis Dashboard | Independent Analytics Project | 2024•Conducted comprehensive end-to-end EDA on $1.2B+ revenue dataset using Python (pandas, data cleaning, feature engineering)•Built executive Power BI dashboard analyzing 64K+ orders across multiple regions, products, and channels with 37.36% profitmargin insights•Delivered strategic recommendations including seasonal promotion optimization, SKU rationalization, and regional expansionstrategies•Identified critical business opportunities: 80% margin threshold monitoring, California success replication model, and Exportchannel growth potential•Created self-service analytics platform enabling stakeholders to perform real-time analysis and support data-driven decisionmakingStudent Performance Analytics | ICE Academic Project | Jul-Sep 2024•Developed academic performance tracking using Excel analytics and Power Query ETL processes•Applied statistical analysis techniques identifying key factors afecting enrollment and retention•Conducted predictive analytics to support institutional strategic planning and decision making
