Content Marketing manager
Handymen - Working specialties
Experience:
Communications Manager
Axiom Academic – France
Sept 2025 – Present
• Lead institutional communications for international education services.
• Drive brand visibility through digital storytelling and targeted campaigns.
• Build stakeholder trust by coordinating engagement across schools, families, and global academic partners.
Marketing & PR Manager
IPSAS – The Higher Private Polytechnic Institute of Advanced Sciences of the South, Tunisia
May 2024 – Oct 2025
• Shaped IPSAS’s national and international reputation through strategic communications.
• Designed and executed multi-channel campaigns in higher education and engineering sectors.
• Coordinated high-profile academic and governmental events, including ministerial visits.
• Directed branding, digital communications, and accreditation reports.
Freelance Marketing & Communications Manager
Amatab & Co – Tunisia
Jul 2023 – May 2024
• Developed and executed branding and communication strategies for logistics clients.
• Produced tailored communication materials for trade partners and industry events.
• Strengthened client visibility by aligning digital presence with business goals.
Marketing & Sales Project Manager (Hybrid Role)
FOGITS International Tunisia / Racines Tech France / FOGITS Libya
Jul 2023 – Apr 2024
• Directed B2B communications strategy across three international markets.
• Supported development of a client-focused CRM system bridging logistics and technology.
• Launched digital acquisition campaigns, improving lead generation and conversion.
Adjunct Professor of English
Istanbul University – School of Business, Türkiye
Sep 2017 – Jul 2023
• Taught Business English and communication courses at undergraduate and graduate levels.
• Designed curricula on corporate communication, report writing, and international presentations.
• Facilitated cross-cultural workshops and academic writing sessions.
• Developed blended learning modules integrating digital communication tools.
Freelance Legal & Financial Translator
HL TRAD – Remote
2015 – 2021
• Delivered specialized translations for legal, financial, and policy documents.
• Ensured terminological precision and cultural adaptation for institutional clients.
• Produced subtitles, reports, and multilingual communication materials.
Marketing & Events Coordinator
Piximind, White & Green, Regional Delegation for Culture – Tunisia
2014 – 2017
• Designed and implemented marketing strategies for cultural and corporate events.
• Coordinated media coverage and community engagement initiatives.
• Produced storytelling-driven communication content for diverse audiences.
Education:
Education & Professional Development
• Master’s in English Communication – FLSHS Tunisia
• Bachelor’s in Business English – Faculty of Arts and Humanities, Tunisia
• Pricing Strategy and Sales Negotiation – Harvard Business School Online (2022)
• Project Management Certificate – Oxford Home Study Center (2025)
• Certificate in Transport & Logistics – CCIS (2022)
• Policy Strategy & Development – Munich University, Center of Applied Policy (2017)
• Certificate in Media and Communication – Tahrir Institute for Middle East Policy (2013)
Skills:
Digital & Technical Skills
• Microsoft Office Suite (Excel, Word, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• ERP & CRM Platforms (Odoo, Salesforce, Hubspot, Vtiger)
• SEO & CMS Tools (WordPress, Drupal, SEMrush)
• Social Media Strategy & Analytics
Language skills:
Arabic
English
Additionally:
Additional Certifications
• International INCOTERMS 2010 & 2020 – CCIS
• TTN TRANS – Tunisian Trade Net
• Survey Interviewing Trainer – Yale University MAZAM Fellowship
• Internet Policy Analyst – Arab IGF Fellowship