Paid Media & Performance Marketing Manager | Data Analytics, AI-Driven Optimization, Growth Strategy (SaaS, Ecommerce, B2C & B2B)
Marketing - Advertising - PR
Experience:
Paid Media and Performance Marketing Manager with over 12 years of experience driving scalable growth for SaaS, ecommerce, B2C, and B2B businesses. Expert in Google Ads, Meta Ads, and LinkedIn Ads, with strong proficiency in GA4, Google Tag Manager, and attribution modelling.
Education:
Bachelor of Science in Computer Science
Skills:
Growth, SaaS & Demand Generation
SaaS Growth Marketing
B2B Demand Generation
Funnel Strategy & Lead Quality Optimization
Performance Scaling & Revenue Growth
Paid Media & Campaign Management
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Ads (B2B Lead Gen)
Microsoft Ads, Amazon Ads
AI-Powered Marketing & Automation
AI-Driven Campaign Research & Optimization
Predictive Insights & Automation Workflows
Google AI Studio, ChatGPT, Gemini, Perplexity
AI-Assisted Keyword, Audience & Creative Testing
Data Analytics & Attribution
GA4 Advanced Reporting & Analysis
Google Tag Manager (GTM)
Attribution Modeling & Funnel Analysis
Conversion Tracking & Event Architecture
Looker Studio, Power BI, Advanced Excel
CRO & Marketing Technology
Conversion Rate Optimization (CRO)
Landing Page Optimization (SaaS & Lead Funnels)
Shopify, WordPress, NetSuite
HubSpot, Salesforce, CallRail, Zapier
Additionally:
Proven track record managing monthly ad spends from $110,000 to $500,000 and consistently helped businesses scale profitably across international markets including the US, Canada, Europe, and the Middle East. In addition to campaign execution, I’ve built a custom AI-powered research automation tool using Google AI Studio, reducing campaign research time by approximately 70% and significantly improving decision speed and optimization efficiency.
