Experience:
Recent:
Position Title : Manager, Trade Marketing
Duration : June 2020 to Continue
Company Name : Ejab Group (Northern Agricultural Industries & Co. Ltd.)
Work Description
Trade Marketing activities:
Trade Show, Trade Promotion, Trade Magazines & Web site, Branding, Strategic Partnerships, Ongoing market research, Digital Marketing
Trade Marketing Tools:
o (Digital): Efficient Website, Various Social Media Platform, Email Marketing, Branded Content
o (Physical): Poster, Display Board, Kiosks, Banner, Stall, Brochure, Flyers, DB Meet, Trade Meet, Wholesalers Meet, POSM making & execution
Periodic competition base incentive program for our won sales team and distributors
Monthly & Yearly Budget, Trade expanse tracking, Claim Management & Settlement
Create all the necessary graphical, Digital, advertising assets with the graphic designer in line with the campaigns and yearly marketing plans
Launching plan, Re-launch, Event management, NPD tracking (sales & distribution coverage), Competition activities tracking, Ensure strong and innovative BTL communication
Responsible of budget management
Cold Channel Business Management:
Cold Channel Sales & Business management
Cheese business monitoring- Credit, Cash collection
Production, Milk Collection, Payment, Distribution
Cost management
Managing and developing the sales of Modern Trade / Super Market
Plan to achieve Monthly/Quarterly/Yearly Sales Budget/Target.
E Commerce contact & enlistment, Promo tracking
Digital Marketing
Distribution Management:
Leading the role of Distribution Manager as well Distribution department:
Vehicle management, maintenance & tracking, Distribution costing, Depot management
Ensure Product Delivery
ACHIEVEMENT
Brand shifting “Quality” to “Fuji” & “Rabeya”
42% YTD Growth on Cold Channel
Distribution cost minimization 4.5% to 3.7%
Previous-1:
Position Title : Assistant Manager, Trade Marketing
Duration : October 2014 to December 2019 (5 years 1 months)
Company Name : Hemas Consumer Brands (Pvt.) Ltd.
Work Description
Trade Marketing activities: Trade Show, Trade Promotion, Trade Magazines & Web site, Branding, Strategic Partnerships, Ongoing market research, Digital Marketing
Launching plan, Re-launch, Event management, NPD tracking (sales & distribution coverage), Competition activities tracking, Ensure strong and innovative BTL communication
Responsible of budget management
Key accounts responsibilities (Modern Trade visibility, branding, Individual Business Plans, Join Business Plan), Wholesale responsibilities, Additional Wholesale Program
Product Availability, ensure dominant visibility, Permanent display outlet (monthly Digital Payment) Tracking & monitoring, in store marketing, Merchandising, Loyalty program, QPS, QPDS, TBTL design, implement & maintenance
Shop sign, Dealer board, Highway branding, Billboard branding & maintenance
Monitor the merchandiser team, Merchandising activity, Product availability, Dominant visibility
ACHIEVEMENT
Successful launch & relaunch of “Kumarika” hair oil, Soap & Face wash in Bangladesh market.
Display rent payment direct to outlet through digital payment (bkash)
Previous-2:
Position Title : Area Manager, Sales (Faridpur)
Duration : October 2012 to September 2014 (1 years 11 months)
Company Name : GSK BD under Mutual Food Products Ltd.
Work Description
Area Sales Management, Number of Base DB Town: 9 (Faridpur, Rajbari, Bhanga, Jhenaidah, Magura, Kaligonj, Chuadanga, Kushtia, Meherpur), Number of Sub D Town : 13
Activity monitoring of distributors within the assigned territory & town. Set channel footprint across the territory as per plan, Regular market visit and market development
Handle distributor commission & other queries, managing systems and compliance of distributors and retailers, Analyzing and solving territory & area operational issues, Training and development of distributor sales and service force
Daily sales monitoring, Stock & pipeline management, Target forecasting yearly-monthly, YTD Growth analysis, Retail & Wholesale market monitoring, research & analysis, IT Management (DMS)
ACHIEVEMENT:
16% YTD Growth
Previous-3:
Position Title : Senior Executive Sales Planning, Analysis & IT
Duration : August 2008 to September 2012 (3 years 7 months)
Company Name : Quazi Enterprises Ltd.
Work Description
Daily Primary & Secondary sales tracking & report to management (MIS)
Distributor, SR, Territory, Area wise sales & stock tracking
Responsible for evaluating the effectiveness of sales force activities, analyzing sales in the context of various criteria including calls, contacts, potential accounts, territory potential, market share, etc.
Have close coordination with the sales force members throughout the country.
Plan monthly, yearly sale Target, Budget & Incentive program.
Sales related administrative support to administration, Finance, Distribution & HR department.
TSO/SR salary, ASM/TSM TA-DA monitoring
Monthly sales meeting arranges with report Productivity, LPC
All IT (computer & network related) support to Head office & Factory
PC & Laptop maintenance (procurement, replacement, upgrade), OS & required application installation, re-installation & de-installation, upgrade, Office networking (LAN & WAN) different location & remotely handle
Sales invoice software maintenance, Mail server maintenance, Database server installation & maintenance
ISP contact, Router & Wi-fi maintenance (Internet access control)
Corporate mobile phone contact responsibilities & maintenance, Courier management
ACHIEVEMENT:
ERP Software implement for invoice
Mail Server & Data Server setup, Data Connectivity with Factory
Previous-4:
Position Title : Sales Supervisor (Key Accounts)
Duration : January 2005 to July 2008 (3 years 4 months)
Company Name : ACI Limited (CB, Food & Flour)
Work Description
Managing and developing the sales of Modern Trade / Super Market
Monitor the merchandiser team, merchandising activity
Plan to achieve Monthly/Quarterly/Yearly Sales Budget/Target
Promo Activity in Key Outlets
ACHIEVEMENT:
Handled Agora business with 30% YTD Growth
Education:
Bachelor’s Degree BA (Pass)
Field of Study : Bachelor of Arts
Graduate Date : Jul 2003 (Date of publication of result: 22nd July’04)
Major sub & Marks : Political Science
University : National University, Gazipur. Bangladesh
Institute : Govt. Syed Hatem Ali College, Barisal
Result : 2nd Class
Session : 2000-01
Skills:
Hard-working and professional with over a decade of experience in the field of Business Development, Trade Marketing, Sales & Marketing industries. Obtained extensive expertise as Trade Marketing professional, creating design to appeal to retailers, wholesalers, and distributors along with creative thinking, time management and multitasking. Dedicated to staying in touch with important contacts in the retail world and keeping apprised of the newest product. IT knowledge giving extra advantages for modern world and digitalization.
Expertise in creating Trade Marketing program for retail outlets. Event, Activation, Traders Meet, DB Meet, Trade Show & others collaboration with marketing team.
Strong analytical skills with ability to develop strategies, tactics and measurable implementation, responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.
Responsibility for management and monitor of Trade Marketing Investments and initiatives execution. Planning and execution of BTL activities.
NPD (New Product Development), Trade Strategies, Revenue Growth, Sales Goals
Ability to develop and maintain solid relationships and working knowledge with key retail accounts, Key Accounts, New Accounts, Individual Business Plans.
Strong interpersonal and business skills, Digital Marketing, E-Commerce & confident in communication with senior management.
Good knowledge of Syndicated Data (IMS/In Market Sales), Market Share, ROI, POSM, Customer Service, Distributors, Sales Operation, Business Development, Trade Budget, Direct Reports & KPI.
Highly detail oriented, Ability to build professional and clear reports
Additionally:
IT/Technical Skills
Advance knowledge of Microsoft Office (Word, Excel and Power Point) and strong numeric ability, OS (Operating System), Application Software, Utility Software, Tally, SAP & any customized software.
Troubleshooting, Hardware-related concerns, Ability to use Remote Access, Good understanding of installations and updates
Usage of Google service, Android version, Apple.