Experience:
Work Experience
Senior Commercial Director | Executive Producer, Viu Middle East, Dubai, UAE
Established and directed the commercial strategy for Viu across MENA, propelling 80%
AVOD revenue growth by 2024 compared to 2022.
Oversaw the comprehensive P&L for the AVOD business at Viu.
Facilitated commercial negotiations and structured contracts with partners, OEMs, and
technology vendors, encompassing revenue-sharing and distribution agreements.
Orchestrated inorganic user acquisition strategy, collaborating closely with performance
teams across Meta Ads, Google Ads, TikTok, Snapchat, and DSP channels.
Formulated acquisition efficiency strategy, assessing CAC trade-offs across platforms
(Android vs iOS) and aligning channel focus with cost, scalability, and user value.
Engineered a content-driven monetization ecosystem that integrates branded content,
advertiser partnerships, and platform strategy.
Launched an event-based monetization model, bundling advertising inventory with
sponsorship opportunities, generating over $300K in incremental revenue from new
advertisers annually.
Defined and executed dynamic pricing strategies for digital advertising inventory (CPM-
based), optimizing yield based on market demand, audience segmentation, and supply
constraints.
Aligned pricing models with revenue maximization and competitiveness across MENA
markets.
Managed revenue forecasting, pipeline management, and commercial planning across
multiple markets, ensuring accurate projections and alignment with growth targets.
Delivered consistent double-digit revenue growth through data-informed forecasting and
performance tracking.
Led cross-functional commercial initiatives in a matrix organization, synchronizing sales,
product, marketing, and operations teams to achieve revenue and market expansion
objectives.
Influenced senior stakeholders without direct reporting lines to propel execution and
performance across regional teams.
Head of Partnerships – LinkedIn Talent Solutions, LinkedIn, Dubai, UAE
Catalyzed B2B SaaS revenue through enterprise sales of LinkedIn Talent Solutions (recruiter
licenses), managing partner and direct client channels across MENA.
Empowered channel partners to sell subscription-based recruitment solutions to enterprise
clients, fostering scalable recurring revenue growth.
Steered LinkedIn’s partner ecosystem across MENA, crafting a scalable channel strategy
that contributed to approximately 20% of regional revenue.
Designed and executed LinkedIn’s partner program and go-to-market framework for
emerging markets across EMEA.
Trained and equipped partner sales teams and internal channel managers to proficiently sell
LinkedIn Talent Solutions to enterprise clients.
Persuaded senior HR and business leaders across large organizations to embrace digital
recruitment and talent branding solutions.
Contributed to a UAE government initiative successfully onboarding over 50,000 government
employees onto LinkedIn.
Regional Client and Agency Leadership, Yahoo, Dubai, UAE
Constructed Yahoo’s mid-market sales function in the UAE by devising a new client
acquisition strategy targeting emerging advertisers.
Generated fresh revenue streams by securing new advertisers across Dubai and Abu Dhabi.
Directed a team of Sales Account Managers and Ad Operations specialists to deliver
integrated advertising campaigns.
Formulated go-to-market strategies and coordinated with sales operations and account
management teams to elevate the mid-market segment.
Conducted regional agency roadshows across Saudi Arabia, Egypt, and the UAE to broaden
Yahoo’s advertiser base.
Agency Development Manager, Yahoo,
Cultivated relationships with major media agencies across Egypt, UAE, and Saudi Arabia to
stimulate advertising spend growth.
Conducted quarterly agency reviews, identifying opportunities to enhance media investment
across Yahoo platforms.
Delivered revenue forecasting, pipeline visibility, and strategic insights to senior sales
leadership.
Sales Manager, Yahoo, Cairo, Egypt
Represented Yahoo’s advertising solutions to media agencies and brand marketers across
Egypt.
Forged strong relationships with senior marketers, planners, and buyers to amplify
campaign adoption.
Facilitated quarterly business reviews with advertisers to assess campaign performance and
optimize future investments.
Provided revenue forecasting, pipeline visibility, and strategic insights to senior sales
leadership.
Education:
MBA - Maastricht School of Management
Skills:
♦ Digital Advertising and media strategy
♦ Financial Forecasting and Profitability Oversight
♦ Influencer and social media strategy
♦ Agency Partnerships
♦ Sales and revenue growth
♦ OTT & Video Monetization ♦ GTM Planning
♦ Business Development
♦ Performance Marketing
