Trilingual Marketing & Customer Experience Specialist
Marketing - Advertising - PR
Experience:
Marketing & Advertising Campaign Strategist | Media On (01/2026 - 04/2026)
- Conceptualized and developed data-backed creative strategies for comprehensive 360-degree advertising campaigns (Digital, Print, OOH).
- Drafted actionable creative briefs for design teams and managed vendor workflows.
- Conducted market benchmarking and analyzed competitor trends to optimize brand positioning.
Marketing Campaign & Qualitative Research Specialist | ARH Media (08/2025 - 11/2025)
- Spearheaded consumer insight initiatives, designing qualitative interview guides and moderating focus groups.
- Coordinated localized marketing workflows and monitored campaign performance metrics for Account Directors.
University Lecturer & Academic Project Coordinator | Hassan II University (11/2023 - Present)
- Taught Economics and Law modules for elite Bachelor's and Master's programs.
- Supervised undergraduate graduation projects, guiding research methodology and data analysis.
- Coordinated institutional events and managed department administration.
Graduate Marketing Researcher | Visit Beni Mellal and Region (CRT) (01/2023 - 06/2023)
- Conducted an extensive strategic marketing study across 12 regional zones to optimize regional branding.
Banking Operations Observer | Bank Al-Maghrib (Central Bank) (04/2020 - 07/2020)
- Monitored and analyzed banking operations, financial regulations, and supervision frameworks.
Education:
International Academic Mobility | Óbuda University, Budapest, Hungary (06/2025)
- Focus: Applied Management, Marketing Strategy Research, and European Corporate Culture. Gained direct familiarity with the Central European business ecosystem.
Ph.D. Candidate / Postgraduate Researcher | Hassan II University, Morocco (2023 - Present)
- Focus: Marketing, Brand Strategy, and Consumer Behavior (Thesis on Consumer Psychology in progress).
Research Master’s Degree in Marketing Research | Hassan II University, Morocco (2021 - 2023)
- Key Coursework: Strategic Marketing, Consumer Psychology, Advanced Data Analysis.
Bachelor’s Degree in Economics and Management | Sultan Moulay Slimane University, Morocco (2018 - 2021)
- Academic Standing: Graduated Top of Class / Valedictorian.
Skills:
Languages:
- English: Fluent / Full Professional Proficiency (Business Negotiation)
- French: Native / Bilingual Proficiency
- Arabic: Native / Bilingual Proficiency
Data Analysis & Software:
- Advanced MS Excel (Data manipulation, reporting)
- SPSS, R Studio, NVivo (Quantitative & Qualitative data modeling)
- Canva, Adobe Illustrator (Creative briefs & graphic coordination)
Core Competencies:
- Order & Process Management (Order-to-Cash workflows)
- Project & Event Coordination
- Consumer Behavior Analytics & Market Benchmarking
- Cross-Cultural Team Collaboration
Language skills:
Arabic
English
Additionally:
Industry Passions & Credentials:
- Deeply passionate about the Automotive and Motorcycle industries, keeping track of global market trends and technical developments.
- Holder of clean Driving Licenses: Category B (Cars) and Categories A & A1 (Motorcycles).
Athletics & Discipline:
- Active Brazilian Jiu-Jitsu practitioner (Purple Belt) and National Competitor, proving high dedication, focus, and resilience under pressure.
Mobility:
- Fully open to international relocation. Eligible for fast-track highly qualified professional relocation routes (such as the EU Blue Card).