Experience:
March 2009– Present
Founder | AI Consultant | Operations Manager | Roaring Strawberry
Founded and grew a digital solutions agency providing website
development, digital marketing, AI implementation, and
automation services to clients across multiple industries.
Designed and deployed AI-powered automation systems and
workflows that reduced manual workloads by 50% for the business
and clients.
Delivered 45+ websites and digital transformation projects,
applying website optimization and automation strategies that
increased client revenue by 30% on average.
Managed full project lifecycles, including event budgets
exceeding R4 million, coordinating timelines, vendors,
stakeholders, and cross-functional teams to ensure successful
on-time delivery.
Developed AI content systems, chatbots, and business process
automation solutions using tools such as ChatGPT, Claude, and
Gemini, significantly enhancing operational efficiency and
customer experience.
September 2007 – February 2009
National Sales Manager | SishaFax
Promoted to National Sales Manager based on performance and
leadership; drove explosive growth by scaling daily fax volume
from 100 minutes to 100,000 minutes per day within one year.
Directed national sales operations and customer relationship
management across multiple regions, contributing to substantial
revenue growth.
Led business development initiatives and client retention
programs while training and mentoring sales teams to improve
performance and service delivery.
Collaborated with internal teams to optimize support processes
and enhance overall customer satisfaction.
April 2006 – August 2007
Support Consultant | SishaFax
Provided technical support and account management to clients
nationwide, maintaining excellent customer satisfaction
standards.
Troubleshot complex issues and delivered product training to
support service adoption and utilization
January 2003 - September 2004
Personal Assistant | Junior Designer | Bareback Advertising
Provided executive administrative support while assisting with
graphic design, production coordination, and project workflow
management.
Liaised between clients, designers, suppliers, and production
teams to ensure timely project delivery.
February 2002 – December 2003
Takeaway Shop Manager | Independant Takeway Shop
Managed daily business operations.
Supervised staff and schedules.
Controlled stock and cash management.
Delivered customer service and operational oversight.
1999 – 2001
Waitress | Spur Steak Ranches
Delivered customer service in a high-volume environment.
Worked effectively within fast-paced team settings.
Developed strong communication and customer relationship
skills.
Education:
2023-2024
Magriet Groenewald
2022-2024
Open WIndow School of Visual
Communication
1997 - 2001
Eunice Girls High School
Skills:
AI & Automation
AI Implementation & Integration
Prompt Engineering
Generative AI (ChatGPT, Claude,
Gemini)
Workflow & Business Process
Automation
AI Content Systems
Project & Operations Management
Full Project Lifecycle
Management
Process Optimization &
Efficiency Improvement
Budget Management (R4
million+)
Stakeholder & Vendor
Coordination
Resource Planning & Team
Leadership
Digital & Technical Skills
WordPress & WooCommerce
Development
API Integrations
SEO & Website Optimization
Digital Marketing & Email Marketing
Social Media Strategy
UX/UI Design
Business & Leadership
Business Development & Revenue
Growth
Sales Management & Customer
Success
Strategic Planning & Problem Solving
Team Training & Coaching
Additionally:
LANGUAGE
English
Afrikaans