Experience:
◊ IM Possible Enterprises Pvt Ltd, Dehradun | March 2020 to present
Digital Marketing Manager
• Manage hokosoko.com E-commerce website projects – .net
• Responsible for all Facebook purchase conversion campaign activities. More than 34 Campaign for Facebook purchase conversion is been handled simultaneously.
• Responsible for all SEO, SMO, PPC activities.
◊ Brand Times Support Pvt Ltd, Gurgaon | April 2018 to March 2020
Digital Marketing Analyst
• Manage 12 website projects – Shopify
• Responsible for all Facebook purchase conversion campaign activities. More than 55 Campaign for Facebook purchase conversion is been handled simultaneously
• Responsible for all SEO, SMO, PPC activities
• Creating Digital marketing plans
• Responsible for getting good rankings in search engines
• Manage social media marketing strategies
◊ Ogili E-Commerce, Gurgaon | July 2015 to April 2018
Digital Marketing Executive
• Creating Digital marketing plans
• Manage 5 project website and one app
• Reports analysis and preparation for clients
• Coordinating with affiliate networks
• Responsible for all SEO, SMO, SEM and Affiliate activities
• Preparing content strategy for blogs, social media etc
• Manage mobile app install campaigns
◊ Winworld Realty Services, Gurgaon | Oct 2013 – June 2015
SEO Analyst
• Manage 18 website real estate and project website
• Responsible for getting good rankings in search engines
• Analysis of traffic and keywords
• Analyze revenue & traffic reports (Google Analytics &StatCounter )
• Responsible to generate revenue from Email marketing
• Performed market research and analysis of revenue reports
• Content planning and development with writers
• Handling UK based Affiliate Marketing accounts with CJ, VigLinks, vCommission
• Create and implement integrated digital marketing campaigns as planned
• Manage social marketing strategies – Facebook, Twitter, G+, Pinterest
• Design campaigns to promote products in Google Adwords, Bing Ads, Facebook Ads
Education:
EDUCATIONAL INFORMATION
Passed 10th from UP Board in 2003.
Passed 12th from UP Board in 2005.
BA from CCS University, meerut in 2008
Skills:
SEO,SMO, PPC, Social Media Marketing, Google Adword, Email Marketing
Additionally:
• Digital Marketing with 8+ Years of Conceptualizing & Implementing Digital Marketing strategy for Products & Services Promotion using Internet Marketing suite including SEM, Social Media Marketing (SMM), SEO, SMO, PPC, Email marketing, Affiliate Marketing, Video Marketing, Mobile App Marketing to increase sales & revenue within India & International (USA, UK ) Delath with Projects that are Client based related to B2B (Business-to-Business ), B2C (Business-to-Consumer )&eCommerce websites.
• SEM( GoogleAdwords, Bing/Yahoo, Facebook ) including Display Ads, Product Listing Ads (Google Merchant Center)
• SEO : Achieving good rankings in Google, Bing, Yahoo, using tools, keyword selection, backlink , good knowledge of ON-Page and OFF-Page activities
• SMO: Optimizing social media profiles on Facebook, G+, Twitter, Instagram & Pinterest to increase social media presence for generating traffic & revenue.
• Affiliate marketing : Aware of all affiliate channels like CJ, Vigliks, VCommission (India, UK)
• Improve sales of ecommerce websites with internet marketing team, IT Vendors, Developers & Client support & also establish coordination between wholesaler, manufacturers, retailers, creative teams.
• Usability: provide & implement best Usability standard for Web & Mobile Platform
• Developing a Content Distribution Strategy for blogs, social media, articles, forums, newsletters and events
• Email Marketing - Nurture & Engage with Leads/ customers using MailChimp
• Experience with CMS - Wordpress, Blogger & also HTML, CSS
• Understand Trends in Digital Marketing, Prepare Online marketing strategy for B2B, B2C &eCommerce websites to improve sales of products/services & drive relevant traffic
• B2B/B2C Business verticals : E-learning ( Education ), Real Estate, Garments, Jewelry, Travel, Restaurant, Software, Retail Store, Lawyer, Internet Services/Internet Marketing, School Institute, Ticket, Home Decoration.
• FB Campaign: Facebook Campaigning, Facebook purchase conversations, Social Media Engagement through appropriate content.