Experience:
Metro Retail Stores Group Inc. (MRSGI)
Marketing Support Manager, August 20, 2007 up to September 30, 2021
Responsible for managing support Marketing Team, advertising and promotional events and staffs and activities at a company or organization. Take steps to measure, enhance and enrich the position and image of the company through various goals and objectives.
PRIMARY RESPONSIBILITIES:
Customer Service/Marketing:
Plans and executes all web, database marketing , email, social media and display advertising campaigns.
Designs, builds and maintains social media presence.
Measures and reports performance through SWOT (strength-weakness and threats analysis) of all digital campaigns and assesses against goals like ROI and KPIs.
Establish positioning , identify target audiences, and develop Marketing plans with specific objectives across different channels and segments
Lead the execution of Marketing programs from start to finish, leveraging internal support and driving collaboration.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Create, maintain and conduct analytic reporting across multiple platforms and extract key insights or best practices for future campaign development and go-to market strategies.
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Digital Marketing Skills:
Creating and maintaining client relationships.
Self motivated yet customer- focused.
Proficient in marketing and research and statistical analysis.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Daily/Monthly Monitoring Responsibilities:
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for advertising.
Conceptualize and execute on multi-channel campaigns across the prospect and customer cycle, ensuring the alignment of communications and messaging across all channels.
Manage content and updates for customer and internal points, establishing budget guidelines, participating events, documenting business process and providing additional sales support.
Gather customer and market insights to inform outreach strategies, increase customer conversions and generate qualified leads.
Identify effectiveness or success of current marketing initiatives with tracking and analysis.
Present ideas and final deliverable to internal and external teams and communicate with senior leaders about marketing programs , strategies and budgets.
Marketing Support:
Plan marketing and branding objectives
Expand promo solutions and schemes
Prepare marketing strategies alongside other company executive and staff
Analyze market trends and recommend strategies alongside other company executive and staff.
Prepare and adhere to the budget
Oversee creation and delivery of press releases, advertisements and other marketing materials.
Develop strategies and tactics to get the world about and company and drive qualified traffic to all forms
Measure and review performance of marketing campaigns, gain insight and assess against goal
Gather and analyze customer insights
Nurture and enrich all external perceptions of the company and growth of market share
Engage consumers on social media
Deepen relationship with all media to ensure the most effective messaging and positioning of the organization
Lead all areas of content generation and production across all media platforms
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
Open 45+ retail stores (Cebu-Luzon)
Facilitated hundreds of catalogs, flyers and promotional campaigns
Initiated promotions on apparel, jewelry and loyalty card programs.
Proactively manages internal and external suppliers in a service partnership as one service team
Transition management including service design, readiness and monitoring
Risk and issue management
Manage suppliers, subcontractors, and related contract delivery clauses
Ensure service availability, continuity, security & capacity
Carry out status reviews, and approve corrective actions
Communicate status to lead region/customer on weekly, monthly basis
Contributes to the continual improvement of Service Delivery standards & practices
Key Performance Indicators
Organized major events or product launching especially on:
Client/Supplier Account Management
Budgeting
Sourcing of suppliers
Freemont Foods Corporation
Customer Service Quality Manager, September 11, 2001-June 30, 2004
Responsible in store operations as front liner manager who involves in building sales traffic, customer relation and quality production management.
Managed to fasten the services and maintain friendly and quality services
Maintain ZERO customer complaint and 100% customer retnetion or repeat business; low SPMH or sales per man hour to balance with NIC or net income of the store; maintain low FCPC or food cost/paper cost in order to balance sales with expenses and wastage.
Demonstrate good interaction skills towards the customers
Education:
Bachelor in Arts -Mass Communication MAjor in Broadcast Media
Skills:
Microsoft Office, ORacle, Basic Photoshop/Canva
Additionally:
Basic Knowledge as User Acquisition Specialist, with adept knowledge in REtail Marketing, Food and Beverage, Sales and Customer Service.