Experience:
International Business Consultant
1. Global Budgeting and target planning - Work hand-in-hand with our Global Business Services teams to deliver on A&M effectiveness and efficiency across various marketing initiatives with a goal to drive productivity.
2. Campaign Management with SSPs, DSPs, Agencies on Programmatic buying.
3. New Business Development and sales, Alliances with new Publishers and Advertisers.
4. Sustenance and strengthening relationship with existing clients.
5. Instrumental in Setup and Business Operations.
6. Revenue Generation via Yield Management and Strategic decision by reading data and forecasting the Yield.
7. Strategic Sales and building new Alliances.
8. Sourcing, Contract Negotiations and Closing Partnerships.
9. Helping account team in collections and invoicing.
10. Working with Technology team to design and build new product to improve the programatic buying platform.
Education:
Masters in Science Business Management - University of Edinburgh
Skills:
Specialties: Marketing and Sales, Knowledge of Search engines and Behavior, Web Technology, Online Advertising, Social Media, Public Relations, Affiliate Marketing, Optimization. Mobile Optimization, Behavioral information , Audience Analytic, ATL, BTL, Pricing strategies. Product Management, Innovation, Team Building, Growth Hacking.
Additionally:
13 years of Marketing and Advertising Experience for Global clients in Digital Media and Adtech domain.
