Experience:
Manager-Marketing & PR- ...............................(Kaivalya Commu., Lucknow, India),....(Aug, 2017 till date)
Manager – Retail Sales ................................( JP Motors, Honda, Lucknow,India Mar.2015 to Aug, 2017)
Executive – Marketing.........................................(Toy Triangle LLC, Dubai UAE).....Dec 2012- Feb2015)
Executive – Marketing................................(Viva Ent. Fze,JAFZA, Dubai, UAE).....Feb.,2006-Nov, 2012)
Sr Exec -Retail Stores.........................................(Reliance Webstores Pvt. Ltd.... June. 2003-Feb., 2006)
Exec – Sales & Business Development.............................(GE - CCFS Pvt Ld)… .. Oct 1998 to Jun 2003)
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Key Account
- Managing key accounts by servicing them to client's satisfaction.
- Understanding clients brief and articulate it into meaningful deliverable.
- Obtaining client feedback and drive increases in client satisfaction and engagement
Public Relations
- Report & analyze media coverage & performance.
- Ensure press releases, content and editorial pieces are written in time.
- Provide counsel on key messages and story angles that are relevant to the client.
- PR Events, end to end execution of press conferences , Seminars, etc.
- Ensure the liaison & Media visits are being done by team assigned on regular basis. Maintain &
enhance new/existing relationship with media/journalist/influencers.
- Work on multiple projects in a high pressure environment.
- Reporting, ensure activity reports and clipping reports are being forwarded to concerned clients
Marketing
- Work on an annual Marketing Plan / interim marketing as required, in consultation with the Senior
Management.
- Manage the print media (magazine / newspapers) & Radio FM for the product review & promotions.
- Adhere to brand guidelines and standards strictly, and ensure compliance to branding guidelines
across organization.
- All marketing co-laterals are being printed / published as per the copy rights / company’s policy.
- Ensure timely distribution of all marketing collateral across all branches, in coordination of logistic
department.
- Travel across branches to ensure the branding is implemented as per the plannogram.
- Manage efficiently all ATL / BTL activities across all branch locations.
- Reports – distribution & performance analysis– branchwise , retailwise, productwise etc.
- Tracking and monitoring of KPIs
Team Management
- Manage the team of Creative designers, Principals & suppliers for timely delivery & implementation.
Education:
PGD Public Relations-Marketing Commu.
Skills:
Sales & Marketing Public Relations & Media Management
Digital Marketing & Re-Marketing Media Mgt.
Event Management, Advertising & Brand Management, Product Launch & Brand Activation
