Experience:
Head of Advertising
Publicity agency «Digital 42» (2020 - 2022)
Results:
Advertising department management, development and analysis of modern advertising
technologies for promotion purposes on the Internet, preparation and implementation
of successful advertising campaigns, acquisition and placement of advertising,
competitor analysis, budgeting and distribution control.
Head of a creative group (2020 - present)
Publicity agency «Digital 42» (2020 - present)
Results:
Leading a team of creators, development of creative ideas for bloggers and brands
promotion, info campaigns development, media positioning, promotional events
organization, creation of newsbreaks and maintaining the media furor, website, content
strategies and brand book development, social media management, implementation
control
SMM manager
Publicity agency «Digital 42» (2017 - 2020)
Results:
Social media management (VK, Instagram, Ok, TikTok, Telegram), analysis of
promotion technologies in the framework of social networks, development of content
plans for social networks users, Instagram accounts creation, promotion and selling.
Education:
Russian Presidential
Academy of National
Economy and Public
Administration, speciality
«Advertising and public
affairs » (2017 - 2021)
Skills:
You will understand everything at the interview
Additionally:
Achievements
Advertising department under my leadership exceeded the KPI for the 4th month of the
advertising campaign by 2.5 times
Increased the number of active subscribers from 28 thousand to 2.7 million in 3 years
Created media positioning for several major TikTok bloggers in cooperation with
«Invite» Company.
Developed several subsequently implemented ideas for VK GROUP promotion
campaign during its rebranding process.
Created a full-fledged marketing strategy for a clinic of modern medicine "System",
namely: its website design, brand book and social media content strategy
Supervised the social media management of the pan-Russian student project "Tvoi
Khod", entered into a long-term cooperation.
Successfully held numerous PR events for «Megapolis Time» periodic magazine
Promoted the pan-Russian festival "Tavrida.Art" on the Internet
Supervised the full process of company's merchandise creation, namely: conformation
of reference terms, advertising campaign creation and product sales
Creation of a video clip on a turnkey basis (concept development, idea creation, crew
recruitment, pre-production, compliance control, graphics and voice acting
management, final cut)
