ABRAHAM MBAH

Experience: Wholesale Account Manager / DIAGEO- Guinness, PortHarcourt Nigeria [NOC 62100] Role Metrics: Manage individual Area/Zone - geographically based and 100% field based. Accountable for a team of Premium Sellers (PS), Mini Van Sales Reps (MVSRs), Van Sales Reps (VSRs) and Sales Executives across a territory. • Pro-active business approach to achieve short- and long-term sales targets. • Full coverage of distribution network effectiveness to deliver volume growth and market share. • Managing relationships with whole sales network. • Whole sales P&L & Asset Mgt. Top Accountabilities: • Achieve profitable GSV depletion targets for wholesalers in line with the agenda of margin growth. • Drive a robust TBA distribution across all categories including innovation. • Ensures regular monthly full business reviews with all assigned wholesalers. • Sales performances. • Competitive activity. • Deliver consistently weekly business Reports (WBR). • Drive Spirit /Beer KPIs in the on-trade market. • Periodical (Quarterly) review outlet universe to ensure; optimum base number of viable and nonviable customers, call frequency per category, outlet sales performance and OAS review. • Implement promotions, develop and execute merchandising programs at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands. 2 • Upgrade all qualified Wholesalers to the loyalty scheme and embed the scheme on current participants. • Do a weekly performance report which include sales analysis, SIT and competition intelligence.

Speciality: sales