Ammar Kodmani

Experience: § Marketing Manager – Sports & lifestyle Ali Abdulwahab Al Mutawa Company Head office January 2021 – Present • Devise strategies and tactics to enhance brand visibility and drive qualified traffic to our establishments • Implement and manage effective marketing campaigns, overseeing the entire process from conception to execution • Explore various organic and paid acquisition channels, such as content curation, pay-per-click campaigns, event management, social media, lead generation, copywriting, and performance analysis • Create compelling and valuable content for the company's website and blog to attract and convert target audiences • Establish strategic partnerships with key industry players, agencies, and vendors • Prepare and monitor the marketing budget on a quarterly and annual basis, allocating resources wisely • Supervise and approve marketing materials, including website banners, brochures, and case studies • Measure and report on the performance of marketing campaigns, gaining valuable insights and assessing against set objectives • Manage and coordinate marketing and creative personnel • Lead market research initiatives to evaluate the viability of existing and potential products/services • Collaborate with media organizations and advertising agencies • Foster innovative ideas for new campaigns • Coordinate with the sales team and other departments to develop effective strategies • Monitor ongoing campaigns, ensuring timely completion of tasks and adherence to deadlines • Analyze data to evaluate the success of marketing efforts and generate new ideas to enhance brand marketing and exposure • Analyze consumer behavior and tailor email and advertising campaigns for both offline and online stores § Marketing Manager Hassan's Optics Company Head office April 2020 - December 2020 • Supervised all marketing campaigns for the company and the department • Implemented marketing strategies to promote business, products, and services • Ensured the delivery of appropriate messaging to attract prospective customers and retain existing ones • Acted as the representative of the marketing team in cross-functional groups, collaborating with product management, sales, and customer support • Provided regular updates to senior leadership on the progress and results of marketing activities § Al Yasra Fashion Marketing Department May 2015 - April 2020 o Regional Marketing in charge Al-Yasra Fashion Head office October 2018 - April 2020 • Oversaw all marketing activities within the company and the marketing department • Developed marketing strategies aligned with company objectives across Kuwait, UAE, KSA, Bahrain, and Iraq • Managed the marketing budget effectively • Created and published marketing materials in line with marketing plans • Planned and executed promotional campaigns • Managed and improved lead generation campaigns, measuring results • Maintained overall responsibility for brand management and corporate identity • Prepared online and print marketing campaigns • Monitored and reported on the effectiveness of marketing communications • Collaborated with design agencies and assisted with new product launches • Ensured effective internal communications to keep all relevant company functions informed of marketing objectives • Analyzed potential strategic partner relationships for company marketing • Conducted graphic designing tasks o Regional Marketing Executive Al-Yasra Fashion Head office January 2018 - September 2018 o Regional Marketing Coordinator Al-Yasra Fashion Head office May 2015 - December 2017 § Marketing Administrator Azadea Group Head office December 2011 - May 2015 • Handled SMS and sales campaigns, ensuring stores were equipped for promotions • Coordinated with relevant parties to ensure proper and timely implementation of marketing activities • Monitored expenses of the Marketing Department within allocated budgets • Assisted with supplier meetings and followed up on E-Marketing/Internet marketing tasks • Managed production for local shops, including in-store promotions, PR events, sale materials, and new season inquiries • Reviewed seasonal marketing plans and budgets, coordinating with the regional office

Speciality: Marketing manager