MICI is a Swiss premium sneaker brand headquartered in Lugano, Switzerland. We design and sell minimalist white leather sneakers made in Italy, built around a single idea: the beauty is inside — a bold artist-designed graphic insole hidden inside every pair.
Launched in 2026, MICI is at the very beginning of its journey — a founder-led startup with a clear brand concept, live e-commerce (mici.store), and first production underway.
We sell direct-to-consumer across Europe, with Germany, Netherlands, Italy and Switzerland as our primary markets.
The team is small, the pace is fast, and every hire matters.
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