mohamed shuhaib

Experience: At Abu Ashraf Office Services in Abu Dhabi, UAE, I worked as a Digital Marketing Specialist and Office Administrator. In this role, I developed and executed engaging content strategies across social media platforms including Instagram, Facebook, and TikTok. I created high-quality visuals, videos, and written content to enhance brand awareness and boost audience engagement. Utilizing tools like Meta Insights and Google Analytics, I made data-driven decisions to optimize campaign performance. Additionally, I collaborated with influencers and brand partners to amplify content reach and created short-form videos using Canva, Photoshop, CapCut, and Adobe Premiere Pro. As part of my administrative duties, I handled office correspondence, managed visa applications such as Schengen, US, and UK visas in the UAE, and processed applications in platforms like TAMM, the Ministry of Education, the Judicial Department, and the Ministry of Interior. At KAF Global Real Estate in Dubai, UAE, I served as a Website Manager and Digital Marketing Specialist. I led the development of web applications using the MERN stack, which significantly improved system performance and reduced page load times. I implemented RESTful APIs that enhanced the scalability and efficiency of applications by 50 percent. My responsibilities also included managing API integration on the frontend to optimize data flow and ensure seamless interaction between systems. Additionally, I utilized Git and GitHub for version control to maintain smooth development processes. Previously, as a Digital Marketing Specialist, I was responsible for assisting the marketing team in planning, executing, and optimizing online advertising campaigns. I managed various social media accounts, successfully increasing engagement and followers through strategic, data-driven content approaches. My role also required close collaboration with team members to ensure smooth communication and workflow within the department. At Factweavers Technologies in Kerala, India, I worked as a MERN Stack Developer. I developed and maintained scalable web applications using MongoDB, Express.js, React.js, and Node.js. To secure API endpoints, I integrated authentication and authorization using JWT. I also gained hands-on experience in backend development by building RESTful APIs with Node.js and Express.js. My work included participating in code reviews, debugging, and performance tuning, which helped enhance application stability and reduce bugs.

Speciality: DIGITAL MARKETING AND WEB DEVELOPER