Sr. Manager Solution Marketing- Manufacturing Industry
Your work days are brighter here.
At Workday it all began with a conversation over breakfast. When our founders met at a sunny California diner they came up with an idea to revolutionize the enterprise software market. And when we began to rise one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since the happiness development and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people communities and the planet while still being profitable. Feel encouraged to shine however that manifests: you don’t need to hide who you are. You can feel the energy and the passion it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
We are a diverse team of highly motivated individuals who are passionate about creating and launching unique stories and content in the market. We strive to always be a proactive and strategic force in Workday’s growth and help accelerate industry solution adoption from customers and prospects alike. While we’re geographically dispersed owning the global solution marketing strategies we strive in an upbeat empathetic and collaborative environment and like to have fun while doing so.
About the Role
Do you have what it takes to work with a team to drive the positioning messaging content sales enablement and sales tools development for Workday's enterprise cloud applications for the manufacturing industry? Are you a strategic problem solver capable of planning and implementing programs to drive awareness and accelerate customer demand at scale for an exciting and dynamic market? Are you a passionate customer storyteller?
Areas of responsibility will be:
· Work with Sales Go to Market & Marketing partners to create solution messaging and positioning for the manufacturing industry with a focus on heavy/industrial manufacturing.
· Continually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales presales & marketing teams.
· Assess sales training requirements for new and existing industry and solution offerings partner with sales enablement to define appropriate curriculum and secure necessary stakeholder support to implement effectively.
· Develop buyer personas in manufacturing and solution content for new and existing offerings.
· Partner with Global Campaigns (Demand Generation) to create compelling content focused on manufacturing throughout the marketing funnel.
· Design targeted manufacturing industry messages and content strategy.
· Support and scale sub-industries within manufacturing.
· Build strong relationships across Workday functional global and regional teams to drive awareness.
- Partner with customer advocacy to tell compelling manufacturing customer stories and successes.
About You
Basic Qualifications
8+ years product/solutions/services marketing experience in Cloud HCM WFM and ERP space5+ years in manufacturing industryExperience marketing and selling into the medium enterprise spaceStrong written oral communication story-telling skills and persuasively presenting to varied audiences and settings. Advanced PowerPoint skills.Innovative solutions marketing professional with experience marketing to industries for Finance and HR solutions.
Other Qualifications
Passionate about manufacturing industry trends and how newer technologies can transform the industry.Passionate about how HCM and WFM SaaS software solutions are helping solve critical industry business issues. Lead iterative data-driven discussions with peer experts to drive recommendations.Manage complex interdependencies across highly matrixed projects/teams.Have a comprehensive understanding of product functionality an intimate understanding of buyer aspirations and pain points and familiarity with competitor products.Balance competing needs from multiple stakeholders. Moves forward positively amidst competing and shifting priorities.BS/BA degree or equivalent work experience
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workday’s comprehensive benefits please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $138400 USD - $207600 USD
Additional US Location(s) Base Pay Range: $123400 USD - $207600 USD
Our Approach to Flexible Work
With Flex Work we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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valid through: 2024-02-11