Senior Director, Host Market Strategy & Partnerships – FIFA World Cup 2026
Primary Location: Atlanta GA preferred (Atlanta Office Complex)
Secondary Locations: The 16 host cities – Atlanta Boston Miami Philadelphia New York/New Jersey Kansas City Houston Dallas San Francisco Los Angeles Seattle Toronto Vancouver Mexico City Guadalajara Monterrey
The Senior Director Host Market Strategy & Partnerships – FIFA World Cup 2026 will lead the Host Market related activities for the upcoming FIFA World Cup 2026 in order to create a sustainable competitive advantage for the Coca-Cola system. This role will coordinate Coca-Cola’s plans processes and execution initiatives across host and selected non-host cities to maximize the return on investment generated by the North America Operating Unit (NAOU) and the Latin America Operating Unit (LATAM OU) for the largest sporting event in the world to be held across 16 cities and 3 markets – USA Canada and Mexico.
The Senior Director Host Market Strategy & Partnerships will also lead the execution plans related to FIFA contractual obligations approvals and external partnership opportunities to support the FIFA GM in delivery of the overall event. The successful candidate should have experience with management of external stakeholders execution of contractual obligations management of approval processes and have a strong understanding of soccer programs and working with The Coca-Cola Company (TCCC) assets.
What You’ll Do for Us
Host City Coordination
Primary liaison to all external stakeholders related to FIFA World Cup 2026 event execution manage stakeholder engagement including issue resolution.
Develop and implement an account management process for external constituents (FIFA other local federations etc.) integrating all relevant internal cross-functional associates and groups.
Negotiate and execute relationships with other FIFA Commercial Affiliates with regards to 2026 host countries matters such as adidas Visa Hyundai/Kia Booking.com Unilever etc.
Lead the 2026 FIFA World Cup Project Team relationships with Host Cities Public viewing locations Stadiums (non-operational elements) Football Federations and other key constituents
Act as the main contact for other external opportunities and develop negotiate and execute fitting opportunities such as food festivals music festivals trade shows etc.
Events/Internal Engagement
Lead the execution of Internal Engagement events e.g. Mascot Launch 500 days out 100 days out etc.
Help determine opportunities with influencers for system motivational speeches team building guest management etc.
Main point of contact for archives licensing etc.
Digital
Coordinate Digital and Social efforts around the FIFA World Cup 26
Liaise between Global and the OU’s and provide guidance on needs and local execution
Align project Legacies on Digital with Company’s Digital Big Bets
Develop and implement an Influencer Program for the FIFA World Cup 26
Approvals & accreditation management
Oversee all TCCC’s approvals for the 2026 FIFA World Cup in the Host Countries.
Manage of Customer approvals for customized programs
Act as the 2026 FIFA World Cup Project Team Lead for any potential IMCR cases.
Qualifications & Requirements
Bachelor's degree required or equivalent experience. Post-grad degree preferred
10+ years’ Marketing/Commercial experience within Coca-Cola or a Consumer Packaged Goods (CPG) organization event marketing/management experience a plus
Experience with marketing partnerships customer marketing business analytics
Demonstrated knowledge of operational and technical aspects of TCCC and bottlers’ business including distribution center knowledge
Strong organizational skills ability to coordinate inputs requirements and demands of numerous constituencies and stakeholders
Strong communication skills at all levels of organizations internally and externally and spanning multiple markets
Understanding of strategic marketing (i.e. brand strategies and activation/utilization concepts) and the discipline of business planning
Must possess excellent relationship building skills as well as strategic leadership abilities to influence stakeholders
P&L management skills
Event experience preferred
What We Can Do For You
Iconic Brands: Work with the TCCC’s most recognized brands and to be part of developing the brands’ growth opportunity.
Large Business Opportunity: A unique experience to drive impact for the largest TCCC’s markets with the largest sporting event in the world
Exposure to World Class Leaders: Exposure to senior cross-functional leaders across 3 markets and TCCC’s EPICS team that will expand your network and skillset
Learning Culture: Access to vast resources/learnings from previous large-scale events and on the ground start-up “make it happen” team experience
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valid through: 2024-03-11
