Director Marketing Colleges Universities
This role is responsible for the strategic planning and acquisition of key colleges and universities while building relationships and partnering with the institutions. The candidate will ensure alignment of business priorities compile and analyze financial competitive and other information about potential business partners deals with national accounts negotiations with potential clients and business partners. Individual contributor who guides others in resolving complex issues in specialized areas based on existing solutions and procedures.
LOCATION: Ideal candidate will be in Boston/New England/New York
What You’ll Do for Us
Responsible for the strategic planning and acquisition of Key Colleges and Universities in the Northeast Region .
Responsible for aligning with regional leaders and bottlers on long-term C&U (Colleges & Universities) asset acquisition investment strategy and business plans with schools.
Responsible for building “unbreakable relationships” and advancing partnerships with schools’ senior leaders via the Collaborative Business Planning Process Reinforcing our Coca-Cola Partner Commitment student marketing and sustainability work.
Collaborates on C&U Channel Plans with Category leads to enable key platforms to be leveraged on college campuses.
Collaborating with region marketing enables our per caps (amount of packages per consumer sold) to increase and enables our regions to achieve their annual business plans.
This role will be to manage large system sponsorship investments and will also be responsible for managing direct marketing expenses.
This role is in place to manage our long term (5-10) year partnerships enabling our aspirations to come to fruition doubling our sales revenue on campuses over that term.
Qualification & Requirements
5 or more years of experience in consumer-packaged goods / beverages industry or sports business
Cross-functional and agency management
Analytics experience – ability to draw insights and action from data
Planning experience – strategic thinking (forward-looking vision and anticipating future needs)
Marketing Asset Negotiation Experience
Marketing Execution experience – understanding of “Path to Purchase” principles
Base Salary Range: $130200 to $168700
Base pay offered may vary depending on geography job-related knowledge skills and experience. A full range of medical financial and/or other benefits dependent on the position are offered.
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world which creates a creative culture that supports taking risks and innovation.
Skills:
Leadership Business Planning Long Term Planning organization Brand Storytelling Cross-Functional Integration Corporate Budgets Competitor Analysis Marketing Strategies Negotiation Project Management Presenting with Impact
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views: 972
valid through: 2024-03-11
